About Us
GET TO KNOW US
Born into a family of designers, Natasha grew up surrounded by fabrics, threads, baubles and beads. At the early age of 18 she launched the label Natelzee and ran one of the most sought after boutiques in Mumbai for 10 years before relocating to Dubai.
Two kids and a pandemic later, Natelzee was reborn. Housing limited edition phone straps and trendy accessories for women of all ages.
Being a mum of 2, I realized I needed to have my phone accessible at all times while having my hands full with the kids, be it at school drop-off, at the playground or mall. The available options were few and unattractive, so i decided to create trendy, fun and comfortable crossbody phone lanyards for myself and friends.
The product received such an over whelming response that I started retailing them at boutiques in Dubai, Riyadh, Mumbai & London -Harvey Nichols, Boom & Mellow, Fltrd, Kulture House and Mumzworld.com and to name a few. Before I kew it, one thing lead to another, and from crossbody phone lanyards, I ventured into phone wristlets, accessories and jewels.
Creating to me is therapeutic and I absolutely enjoy the process of conceptualising, sourcing, designing and finally retailing my pieces. Seeing them on my customers gives me absolute joy!
OUR PROMISE
Designed for comfort and confidence, we promise to create every collection with love, care and precision. We are inspired and driven by your feedback.